duminică, 20 martie 2011

Hollywood-povestea semnului de pe deal

sau How an advertisement for a housing development came to represent the movies (in Slate)-v.slideshow-ul
semnul (numele scris pe deal) a aparut ca o reclama de real estate in anii '20. El era scris complet Hollywoodland si se vedea de peste tot. in 1947 land a fost dat jos (glumitza funny in filmul The Rocketeer in care cade ca urmare a urmaririi peste Griffith Park dintre Rocketeer si zepellinul german Luxemburg) , el apare si e folosit si ca titlu la filmul Hollywoodland si se poate vedea si in Black Dahlia si in Bugsy !

Semnul a fost restaurat in 1978, cu fonduri serioase la initiativa lui Hugh Hefner care-si mutase Playboy-ul de la Chicago la Los Angeles, si cu ajutorul lui...Alice Cooper care a dat banii trebuitori pentru un nou O in memoria prietenului sau Groucho Marx.
the real kickoff came a month or so later, when Alice Cooper, the heavy-metal musician (also a recent West Coast transplant), donated the required $27,777.77 to reconstruct the final "O" in memory of his friend Groucho Marx, who had died the previous year. Additional letters were funded by Warner Bros. Records, Hefner, Andy Williams, and Gene Autry, among others. The old sign was demolished. This time, instead of telephone poles for support, it was 20 steel footings, sunk 13 feet into the soil. Concrete was poured for the foundations, and the letters of corrugated steel with baked white enamel were attached
.
prima sinucidere a unei actrite lipsite de succes a avut loc in 1932, Peg Entwistle a sarit de pe litera H ! Avea 27 de ani si era o starleta deja "fosta". Mitologia sinuciderii de pe semn a fost astfel inaugurata.

in spate se vede cit de decrepite erau literele !
-o carte intreaga despre subiect aici : The Hollywood Sign: Fantasy and Reality of an American Icon (Icons of America). Azi ele au inspirat si alte orase, v. Brasov ~!

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